What Are Posts With Google?

Posts on Google gives you an opportunity to share content with people who are searching for terms related to your niche. They’ll see your content in the search results.

You can think of it as a cross between social media marketing (SMM) and search engine optimization (SEO).

A recent survey shows that 82% of people use search engines to find local information. If you want to reach those people, then you need to make sure that your content appears in the search engine results pages (SERPs).

To use Posts on Google, you’ll need a Google My Business account. Truth be told, you should already have a GMB account because it helps with SEO.

You should see a screen that looks like this:

If you don’t see the “Posts” option, you can request access to post using the form found here.

When writing a post, you are given several options: upload an image, write text (up to 300 words) or add an event title (with start and end dates and times). Users can also add call-to-action buttons including “Learn more,” “Reserve,” “Sign up,” “Buy” or “Get offer.” Here is a screenshot of that interface:

Google says this gives businesses the ability to:

  • share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
  • promote events and tell customers about upcoming happenings at your location.
  • showcase your top products and highlight new arrivals.
  • choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.

Posts will show up in both Google search and maps results. Here are examples of how Google Posts come up in search:

For more details, check out this page on Google.

Google Posts expire within seven days after posting them.